There’s no second thought that Instagram Stories has great potential due to its 500 Million daily users. It has turned into an incredibly useful marketing tool which can bring jaw-dropping results all alone. But the thing which further adds to its versatility and greatness is its swipe-up option.
Today, in this blog post, I’ve shared those practical and easiest tips which had helped me to get this feature in 1-month.
Before getting deep into the topic, let’s highlight exactly what the swipe-up option is.
What is Swipe-Up Option on Instagram?
Marketers can relate with me that when it comes to adding links to your posts, Instagram doesn’t offer much. Instagram offers just one spot where you can add any link, which is your bio. With the availability of adding links to your profile bio, its worth has become greater. Every brand, Influencer or marketer always uses this spot to connect Instagram with their website.
But there’s another spot which can get you even more pleasant results, and that is Instagram stories. But not everyone has access to the swipe-up option.
Instagram has set a particular criterion for allowing this feature, and if you fulfil this criterion, you’ll be given its access.
When there’s a swipe-up link is added to any story, any viewer can tap the see more button at the bottom or simply swipe up to navigate to the linked URL.
Which tricks did I use to get access to this feature?
Firstly, you should have an idea about the criteria for getting this feature:
First way:
- Instagram business account
- Having 10,000 Instagram followers
2nd way:
- Verified account
Creating a business account should be your must-step as it helps you get access to many other useful features. You need to connect your Facebook account with Instagram in order to have a business account. At the same time, there are also specific criteria for getting your Instagram account verified.
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Set up a dedicated Instagram Stories strategy
If you want to get the most out of Instagram stories, you’ve to set up the right strategy. By leveraging the right strategy, you can get amazing results. Many famous Influencers and marketers always prioritize the effective use of Instagram stories.
Use Instagram ads to bring the audience to your account
It isn’t surprising for you that Instagram earned $20 billion in ad revenue only in 2019. Its reason is pretty simple Instagram offers above-average engagement than most of the social media platforms out there. Other than this, Instagram ads are way more effective when it comes to getting results. Whether your intention is to generate leads, derive sales, or bring traffic to your website, it can derive a drastic effect.
Repost your Stories on other platforms
Cross-posting is another great way to get people on your profile and maximize the following. Through this way, you can increase your following count, which is important while getting the swipe option.
See also: Ways of Making Money on Instagram
How to get the most out of the Instagram Swipe-Up feature?
Save your Stories as Highlights
If any of your Instagram stories perform well in terms of engagement and views, then you save it as Highlight. In the case of the brand or any business, it can be any special discount offer or any other important message. I’d suggest you not to save dozens of stories, as most of the audience might not watch the important one.
Create engaging Stories
Engagement is the key, and Instagram stories can prove to be a serious engagement booster if used in the right manner. Think of a better content idea and then implement it by using the marketer’s tips.
Hold contests or ask questions
Since we’re talking about engagement, then Instagram also offers plenty of features, including stickers, emojis, tags, and mentions, which can make your stories look more attractive.
Summing up:
The right Instagram stories strategy with the use of a swipe-up option can become a game-changer for Instagram’s success. Several Instagram Influencer charge thousands of dollars for adding the link to their Instagram stories. This is enough to make you realize how much potential Instagram swipe-up feature is for you. In this blog post, I’ve shared a few simple tips which I personally utilized while getting this feature. I hope so, these tips prove to be beneficial for you.
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